Rolex Datejust 69173 Overview

The Rolex Datejust 69173 is a classic and highly sought-after model that embodies the elegance and sophistication associated with the brand. This two-tone timepiece, featuring a combination of stainless steel and 18k yellow gold, has been a popular choice among watch enthusiasts for its timeless design and enduring appeal.

History and Significance

Introduced in 1945, the Rolex Datejust was the first wristwatch to feature an automatically changing date display in a window at 3 o’clock. The 69173 model, produced from the late 1980s to the early 2000s, represents a significant iteration of this iconic design. Its two-tone configuration, combining the durability of stainless steel with the luxurious sheen of 18k yellow gold, added a touch of opulence and sophistication to the Datejust line. The 69173 has become a symbol of status and style, worn by both everyday individuals and notable figures across the globe.

Design Features

The Rolex Datejust 69173 features a distinctive and refined design that has remained largely unchanged over the years.

  • Case Size: The watch boasts a 36mm case diameter, a size that has become synonymous with the classic Datejust. This size provides a comfortable fit on most wrists while maintaining a presence on the wrist.
  • Materials: The case and bracelet are crafted from a combination of stainless steel and 18k yellow gold. The stainless steel provides durability and resistance to scratches, while the 18k yellow gold adds a touch of luxury and elegance. This combination creates a visually striking contrast and adds to the watch’s timeless appeal.
  • Dial Variations: The 69173 is available in a wide range of dial variations, offering something for every taste. Popular options include:
    • Silver dial: A classic and versatile choice that complements the two-tone case beautifully.
    • Black dial: A sophisticated and elegant option that adds a touch of mystery to the watch.
    • Champagne dial: A warm and inviting option that offers a unique and elegant aesthetic.
    • Blue dial: A vibrant and eye-catching option that adds a touch of personality to the watch.
  • Cyclops Lens: The 69173 features a cyclops lens over the date window, magnifying the date display for easy readability. This is a signature feature of the Datejust line and adds to the watch’s functionality and practicality.
  • Fluted Bezel: The fluted bezel, a hallmark of the Datejust, adds a touch of elegance and sophistication to the watch. The fluted design, with its intricate grooves, catches the light and creates a shimmering effect, enhancing the watch’s overall visual appeal.
  • Jubilee Bracelet: The 69173 is typically fitted with the iconic Jubilee bracelet, a five-piece link bracelet known for its comfort and flexibility. This bracelet is also adorned with alternating polished and satin-finished links, creating a visually striking and elegant look.

Technical Specifications

The Rolex Datejust 69173 is powered by a reliable and accurate mechanical movement.

  • Movement: The watch is equipped with the caliber 3135, a self-winding mechanical movement that is renowned for its precision and durability. The 3135 movement features a paramagnetic blue Parachrom hairspring, which is highly resistant to shocks and magnetic fields, ensuring accurate timekeeping even in challenging conditions.
  • Power Reserve: The 3135 movement offers a power reserve of approximately 48 hours, meaning the watch can run for two full days without being wound.
  • Water Resistance: The 69173 is water-resistant to 100 meters (330 feet), making it suitable for everyday wear and occasional swimming.

Notable Features

The Rolex Datejust 69173 boasts a collection of iconic features that have cemented its place as a timeless classic. These features contribute to its enduring appeal, making it a sought-after timepiece for collectors and enthusiasts alike.

Distinctive Design Elements, Rolex datejust 69173

The 69173’s design incorporates a number of features that set it apart from other Rolex models.

  • Fluted Bezel: The fluted bezel is a hallmark of the Datejust line. Its distinctive, grooved design adds a touch of elegance and sophistication to the watch. The fluting also enhances grip, making it easier to adjust the bezel.
  • Cyclops Lens: The cyclops lens, a magnifying glass over the date window, makes the date display easier to read. This feature is a signature element of the Datejust and enhances the watch’s functionality.
  • Date Window: The date window at 3 o’clock is a defining feature of the Datejust collection. It provides a practical and aesthetically pleasing way to display the current date.

Comparison with Other Datejust Models

The 69173 stands out from other Datejust models due to its unique combination of features.

  • Two-Tone Design: Unlike the solid gold or stainless steel Datejust models, the 69173 features a two-tone design, combining stainless steel with 18k gold. This creates a striking visual contrast and adds a touch of luxury to the watch.
  • Jubilee Bracelet: The 69173 is fitted with the iconic Jubilee bracelet, known for its five-piece link design. This bracelet offers a comfortable fit and a distinctive look, adding to the watch’s overall elegance.

Popularity and Desirability

The Rolex Datejust 69173 has consistently been a popular choice among collectors and enthusiasts. Its combination of classic design, luxurious materials, and practical features makes it a highly desirable timepiece.

  • Timeless Style: The 69173’s design has stood the test of time, remaining relevant and stylish for decades. This timeless appeal contributes to its enduring popularity.
  • Investment Value: Rolex watches, including the 69173, are known for their investment value. Their scarcity and enduring desirability often lead to appreciation in value over time.
  • Collectability: The 69173’s unique features and historical significance make it a coveted piece among collectors. Its rarity and desirability further enhance its collectability.

Variations and Options

The Rolex Datejust 69173, with its elegant design and intricate details, comes in a variety of configurations to cater to diverse tastes and preferences. The variations in dial colors, materials, and bracelet options allow collectors and enthusiasts to find a Datejust that perfectly complements their style.

Dial Colors

The dial is the focal point of any wristwatch, and the Datejust 69173 offers a spectrum of dial colors to choose from. Some of the most popular dial colors include:

  • White: A classic and timeless choice, the white dial provides excellent readability and contrasts beautifully with the gold case and bezel.
  • Black: Exuding sophistication and elegance, the black dial offers a bold and dramatic look.
  • Champagne: A warm and inviting hue, the champagne dial adds a touch of luxury and vintage appeal.
  • Silver: A versatile option, the silver dial complements a wide range of outfits and occasions.
  • Blue: A modern and stylish choice, the blue dial adds a touch of vibrancy and personality.

Materials

The Rolex Datejust 69173 is available in a combination of gold and steel, offering a unique blend of durability and luxury.

  • 18k Yellow Gold: A traditional and highly sought-after material, 18k yellow gold adds a touch of opulence and prestige to the watch.
  • Steel: Providing strength and durability, steel is a practical and long-lasting material that complements the gold elements of the watch.

Bracelet Options

The bracelet is an integral part of the Datejust 69173’s design, and Rolex offers a selection of options to suit different preferences.

  • Jubilee Bracelet: A signature feature of the Datejust, the Jubilee bracelet is a five-piece link bracelet that offers exceptional comfort and flexibility.
  • Oyster Bracelet: A robust and durable bracelet, the Oyster bracelet features a three-piece link design and is known for its strength and water resistance.

Limited Edition and Special Releases

While the Datejust 69173 is primarily known for its standard configurations, there have been limited edition and special releases that have captured the attention of collectors. These releases often feature unique dial colors, engravings, or other special details that make them highly desirable.

  • Diamond-Set Bezels: Some limited edition Datejust 69173 models feature diamond-set bezels, adding a touch of sparkle and exclusivity.
  • Special Commemorative Editions: Rolex has released limited edition Datejust 69173 models to commemorate special events or anniversaries, often featuring unique engravings or dial details.

Value and Collectability

The value and collectability of different variations of the Datejust 69173 are influenced by a number of factors, including:

  • Condition: The condition of the watch is a major factor in determining its value. A watch in excellent condition with original box and papers will command a higher price than a watch with signs of wear and tear.
  • Rarity: Limited edition or special release models are often more valuable than standard configurations due to their scarcity.
  • Demand: The demand for certain dial colors or bracelet options can also influence the value of the watch.
  • Market Trends: The overall market for luxury watches can also impact the value of the Datejust 69173.

Maintenance and Care

Owning a Rolex Datejust 69173 is an investment, and proper maintenance is crucial to preserve its value and ensure its longevity. This section will guide you through the best practices for caring for your timepiece, including recommended service intervals and potential issues that may arise.

Service Intervals and Procedures

Regular servicing is essential for maintaining the accuracy and functionality of your Rolex Datejust 69173. Rolex recommends servicing your watch every 5-10 years, depending on usage and environmental conditions.

  • Rolex Authorized Service Centers: It is highly recommended to have your watch serviced by an authorized Rolex service center. These centers employ certified technicians who have the expertise and specialized tools to work on Rolex watches.
  • Service Procedures: During a service, the watch undergoes a thorough inspection, cleaning, and lubrication. This includes:
    • Disassembling the movement and replacing worn or damaged parts.
    • Polishing the case and bracelet to restore their original luster.
    • Replacing seals and gaskets to ensure water resistance.
    • Regulating the movement for optimal accuracy.
  • Service Costs: Service costs vary depending on the scope of work required. It is best to contact an authorized service center for an estimate.

Common Issues and Potential Repairs

While Rolex watches are renowned for their durability, they can experience some common issues over time.

  • Movement Issues: The movement, the heart of the watch, can develop problems such as:
    • Loss of Accuracy: This can be caused by wear and tear on the movement parts, dirt, or a need for lubrication.
    • Stopped Movement: This may indicate a broken mainspring, a problem with the winding mechanism, or a blockage in the movement.
  • Water Resistance: Over time, seals and gaskets can deteriorate, compromising the watch’s water resistance. This can lead to water damage to the movement.
  • Crystal Damage: The sapphire crystal, while scratch-resistant, can be damaged by impacts. A cracked or scratched crystal can affect the watch’s appearance and water resistance.
  • Bracelet Issues: The bracelet can stretch or become worn over time. Links may need to be replaced or adjusted.

Investment Value

The Rolex Datejust 69173, with its elegant design and enduring appeal, has consistently held its value in the pre-owned luxury watch market. Understanding the factors that influence its price is crucial for both collectors and potential investors.

Historical and Current Market Value

The Datejust 69173 was produced from the 1980s to the early 2000s, and its market value has generally trended upward over time. While exact pricing varies based on condition, rarity, and other factors, a well-maintained 69173 can command a substantial price in the secondary market. For example, a 69173 in excellent condition with original box and papers could fetch several thousand dollars, even exceeding its original retail price in some cases. Websites like Chrono24 and Watchfinder offer valuable insights into current market values for different variations of the 69173.

Factors Influencing Price

  • Condition: The condition of a 69173 is paramount to its value. Watches in pristine condition, with minimal wear and tear, will command the highest prices. Scratches, dents, and other imperfections can significantly impact value.
  • Rarity: Certain variations of the 69173, such as those with specific dial colors or unique features, are considered more rare and therefore more valuable. For instance, a 69173 with a rare “tropical” dial, which has faded over time, can be highly sought after by collectors.
  • Provenance: The history of a watch can also affect its value. Watches with a known provenance, such as those owned by celebrities or historical figures, are often highly prized. Documentation and supporting evidence are crucial for establishing provenance.
  • Market Demand: The overall demand for the Datejust 69173, influenced by trends and market conditions, plays a significant role in its value. High demand can drive prices up, while a decline in demand can lead to price fluctuations.

Potential for Appreciation or Depreciation

The Rolex Datejust 69173 has a strong track record of appreciating in value over time. However, predicting future price movements is challenging and subject to market forces. Factors like overall economic conditions, changes in consumer preferences, and the availability of similar models can influence appreciation or depreciation.

It’s important to remember that investing in luxury watches is a long-term strategy. While some models can see significant appreciation, others may experience fluctuations or even depreciation. Thorough research and careful consideration of market trends are essential for making informed investment decisions.

Rolex Datejust 69173 in Popular Culture

The Rolex Datejust 69173, with its timeless design and luxurious appeal, has found its way into the world of popular culture, becoming a symbol of status and sophistication. It has graced the wrists of iconic figures and been featured in numerous films, television shows, and other forms of media, solidifying its place as a cultural icon.

The Rolex Datejust 69173 in Film and Television

The Rolex Datejust 69173 has made numerous appearances in film and television, often worn by characters who embody wealth, power, and success.

  • In the 1990s film “Casino,” Robert De Niro’s character, Sam “Ace” Rothstein, sports a Rolex Datejust 69173, reflecting his lavish lifestyle and high-stakes gambling. This portrayal solidified the watch’s association with the world of high rollers and luxury.
  • The popular television series “Suits” features the character Harvey Specter, played by Gabriel Macht, frequently wearing a Rolex Datejust 69173. This adds to the watch’s association with the world of law, business, and success.
  • In the 2013 film “The Wolf of Wall Street,” Leonardo DiCaprio’s character, Jordan Belfort, wears a Rolex Datejust 69173, further cementing the watch’s connection to the world of finance and wealth.

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